A few key facts on generations

• Age Cohort - Consists of people of similar ages who have undergone similar experiences.
• Marketers often target products and services to one or more specific age cohorts as the same offering will probably not appeal to people of different ages. (use of language and images)
• The use of Nostalgia within an age cohort to highlight crucial changes around the same time.
• The 'Generation X' cohort is consumers aged 18-29 consisting over 30 million Europeans.
• Baby Boomers cohort born between 1946 and 1964 are the source of many fundamental cultural economic changes.
• Baby Boomers are the most powerful age segment because of their size and economic clout. As this group has aged, its interests have changed and marketing priorities have changed as well. 
• The needs and desires of Baby boomers have a strong influence on demands for housing, childcare, cars, clothing and so on. Only a small portion of boomers fit into an affluent, materialistic category.
• 'Gen-Xer's' , consumers aged 18-29, are a difficult group for marketers to get a clear picture of. They will be a powerful force in the years to come, whose tastes and priorities will be felt in fashion, popular culture, politics and marketing.
• As teenagers, Baby Boomers created a revolution in style, politics and consumer attitudes, which makes there market impact, a stronger force than other age cohorts.