“Consumer behaviour is the study of the process involved
when individuals or groups select, purchase, use or dispose of products
services, ideas or experiences to satisfy needs and desires.” (Solomon et al., 2010)
Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M.K.
(2010) Consumer Behaviour: A Eurpoean Perspective. 4th ed. Harlow:
Pearson Education.
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(Definition of consumer behavior which was meant to be in previous post)
What a very nostalgic way to start the morning! Thanks
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